Legal

Privacy policy

At Advancii, we believe in "Privacy by Design." This policy explains how we handle your data with transparency and respect - operating as a secure conduit for your innovation insights, ensuring your data remains your own.

Last updated February 9, 2026
Advanced Innovation Insights Ltd ("Advancii", "We", "Us", or "Our")
01

Key terms

The definitions of key terms used throughout this policy.

  • We / Us / OurAdvanced Innovation Insights Ltd (Advancii).
  • YouAny individual or entity using our website, app, or consulting services.
  • ServicesThe advancii.com website, the Advancii app, and related innovation insights.
  • Personal DataAny information that identifies you (e.g., name, email, IP address).
  • Third PartiesTrusted partners (hosting, insurance, or finance) that help us deliver our services.
02

What we collect

We collect only the data necessary to provide our services effectively.

  • Identity & contactName, job title, company name, and email address.
  • Account detailsEmail, organisation, and business address. We use passwordless authentication - no passwords are stored.
  • Technical dataIP address, browser type, and device identifiers used for security and login.
  • Submission dataAny details you voluntarily provide via forms, IP audits, or support requests.
03

Our data philosophy

Unlike many platforms, Advancii is not a "data-mining" company.

  • No internal analytics. We do not perform behavioural analytics, profiling, or data-mining on your personal or business data for our own commercial gain.
  • Restricted access. While our systems allow us to access your data, we strictly follow a "non-interference" policy. We do not proactively view or use your data for internal business intelligence.
  • Support-based access. Authorized personnel only access your data when strictly necessary - to resolve a technical issue at your request, perform essential maintenance, or comply with a legal obligation.
05

Sharing & third parties

We never sell your data. We only share it in the following ways.

  • Service facilitation. If you request services like IP insurance or financing, we securely transmit the necessary details to our relevant partners.
  • Operational providers. We use trusted infrastructure partners (e.g., cloud hosting and secure email servers) to keep the app running.
  • Legal requirements. If we are legally compelled to disclose information by UK authorities.
06

Cookies

We use cookies to keep our site functional (e.g., remembering your login). You can disable cookies in your browser settings, though this may limit your ability to use certain features of the Advancii app.

07

Security

We use industry-standard encryption and secure protocols to protect your data. While we implement rigorous safeguards, please note that no method of transmission over the internet is 100% secure.

08

International data transfers

Advancii is based in the UK. While your data is primarily processed here, some third-party providers may store data abroad. We ensure all such transfers meet UK GDPR protection standards.

09

Your rights

Under UK law, you have the right to:

  • AccessRequest a copy of the data we hold.
  • Correction / erasureAsk us to fix or delete your data.
  • Object / restrictLimit how we process your information.
  • PortabilityRequest your data in a machine-readable format.
  • Withdraw consentAt any time for marketing purposes.

To exercise these rights, contact admin@advancii.com.

10

Data retention

We keep your data only as long as you have an active account or as required for legal/tax purposes (typically 6 years). Afterward, data is deleted or anonymized.

11

Business changes

If Advancii is involved in a merger, acquisition, or sale, your data may be transferred. We will notify you of any such change and ensure the same privacy protections apply.

12

Children's privacy

Our services are strictly for users aged 18 and over. We do not knowingly collect data from children.

13

Policy updates

We may update this policy occasionally. Material changes will be communicated via email or a prominent notice on our app.

14

Contact us

For questions or concerns regarding your privacy, please reach out:

Get in touch

admin@advancii.com

Pandle House, Grange Road East, Wirral, CH41 5FD, UK